Customer Service Essay examples - 1384 Words

Companies are misguided nowadays by the notion that customers depend on them, when the truth of the matter is that companies are dependent on those customers. Customer satisfaction and customer loyalty is now essential for a business or company to survive. So what is the difference between customer satisfaction and customer loyalty and how to companies and or business achieve this? Also when you have difficult customers how do you achieve customer satisfaction? It’s essential that companies or businesses today listen to their customers. No company or business today can afford to disregard the importance of customer satisfaction and loyalty. Aren’t they the same thing? No, they are absolutely not and they are enormously†¦show more content†¦Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their expectations. Customers only give a company one chance and if they aren’t satisfied they will not do business with that company again, as well as tell others of their experience. The next step would be to exceed the customer’s expectations. If a business goes above and beyond to assist the customer they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction and loyalty will be gained. â€Å"Acquiring a new customer can cost four or five times more than keeping a current customer† (Bestmark, 2013). So it’s essential to keep the current customer’s happy and coming back for more. Some of the ways that businesses can build loyalty would be by offering loyalty programs, Interacting with customers, surveys, creating institutional ties, and personalized marketing. Another way to build loyalty is to treat your employees so well that they treat your customers well. If you have happy employees they will treat your customers happy. â€Å"The link between satisfaction and loyalty however is not proportional† (Kotler, Keller, 2009, p71), so businesses mustShow MoreRelatedCustomer Service2488 Words   |  10 PagesCustomer Service Research Paper Before I get into further analysis of my own personal experience, I am going to explain about different characteristics that are involved in customer service. Most businesses will tell you that quality customer service is the keystone to success. An essential component of outstanding customer service is the possession of a great staff. Larger companies may be weighed down by employee handbooks that specify the customer service guidelines. Independent, smaller businessesRead MoreCustomer Service2541 Words   |  11 Pagesï » ¿Customer Service at Datatronics Datatronics is an organization that serves their customers with Enterprise Resource Planning integrated solutions. Their growth is mainly attributed to acquisitions of smaller competitors. E-Z RP was such a company that despite its inferior size compared to Datatronics was able to succeed and outperform Datatronics on grounds of customer service and customer satisfaction. Datatronics recognized the fact and acquired E-Z RP with the aim to improve in that respectiveRead MoreCustomer Service Services And The Service Sector2162 Words   |  9 PagesSince+ the global economy embraced customer service, issues regarding levels of customer service have become more prominent in service organisations. Even now there are organisational managers with no training or knowledge of how organisations in the service sector require a high level of customer service. This is ignorance of the fact good customer service can create a competitive advantage; increase profit; efficiency; and increase staff a nd customer retention and satisfaction. Based on comprehensiveRead MoreCustomer Service And An Organization1445 Words   |  6 Pagescontinuously fail in customer service satisfaction for many reasons. As service failures are inevitable, it is important for companies, especially small businesses, to capitalize on learning the importance of reducing service failure. Just as the seed is the core of the fruit, customer service is the core of an organization; its meaning is the primary function for organizations to retain business and discover new ventures. Customer service is the primary source of business-to-customer communication andRead MoreCustomer Service Essay641 Words   |  3 Pagesto communicate with customers to identify and agree on product/ service specifications. It is crucial to be aware that customer expectations and needs will change from time to time and will be affected by market trends, fashions and changes in external environments. This means the business plans need to be adapted to changing needs of customers and is important that organisations communicate with its customers. Profiling is a method to understand the needs of the customers. Profiling enables organisationsRead MoreThe Etiquette Of Customer Service1601 Words   |  7 PagesThe Etiquette of Customer Service – Instructional Guide Overview Objective Key points How to say â€Å"I’m sorry† without apologizing in customer service? There are justifiable situations that require customer service representatives to say â€Å"I’m sorry† without apologizing. Situations include: a plan benefit that is not covered, denial of a pre-authorization, or an appeal denial. Session#1 I’m Sorry When this occurs, there are phrasesRead MoreCustomer Service Representatives1622 Words   |  7 PagesZappos. This is followed by a hierarchal ranking of the four major presenting problems for the company, which are: maintaining the â€Å"wow† image without overspending, inventory management/distribution problems, transportation efficiency problems and customer behavior problems. Each of these problems is addressed in more detail in the discussion section and the recommendations section at the end of the analysis. Prior to the conclusion and recommendations section, a list of possible strategic alternativesRead MoreCustomer Service At The Restaurant2103 Words   |  9 Pages†¢ Execute exceptional outstanding customer service by recruiting, leading and developing people and planning, organising, directing, controlling and evaluating all the operations of the restaurant to build sales and control costs to deliver optimum business results for the restaurant †¢ Understand, enforce and train Crew and Managers on all appropriate policies, award minimums, security and safety procedures. †¢ Modifying the operational procedures as per the requirement of the profitability of theRead MoreCustomer Service1186 Words   |  5 Pagessome companies aim to look after their customers well, ensuring that the customer is at the heart of their business and everything they do. In marketing terms this is called being customer focused. It is important to realise that customers can take their business anywhere they want to and if they are not satisfied they will take their business elsewhere. Therefore, it is very important to understand who our customers are, their expectations of the service they experience and how that effects futureRead MoreEssay on Customer Service1144 Words   |  5 PagesSection 1 – Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations, public organisations and third sector organisations. Please ensure you provide a description for each organisation, rather than a list. Organisation type Name of organisation Description of products and services Commercial organisation Commercial organisation

The Mid-life Crisis Essay examples - 2258 Words

Mid-life Crisis 1 Mid-life transition can be seen as a difficult process because it is the point of our lives where we start to accept the end of our youth and begin the process of aging. For those who do not have a smooth emotional transition can suffer from a mid-life crisis. What is mid-life crisis? Someone who would be going through a â€Å"Mid-life crisis† is that of the age between 40 and 60(Development in midlife, 2004). It is the point during our lives where we go through periods of self-doubt, this is a natural and normal process (Development in midlife, 2004). A mid-life crisis can be triggered by different experiences, for instance, children leaving the home, death of a parent or someone close, mid-life transition to†¦show more content†¦What are some external factors that cause mid-life crisis? Although mid-life crisis can be triggered by difference experience, it can also be triggered by external factors. Those who have a difficult time transitioning into mid-life and suffer from a mid-life crisis is due to external factors (Development in midlife, 2004). The transition can be more difficult because the person may be experiencing stress in their or they may have childhood issues that was never dealt with before that have come to the surface during the transition (Development in midlife, 2004). Some examples of external factors that can make transition into mid-life difficult are debt because most people are living above their means and accumulated credit card debt (Development in midlife, 2004). This can be problematic for someone in their middle age because they are in debt and facing retirement which causes more stress to an already stressful time. In this particular situation, someone who isn’t suffering form a mid-life crisis would seek help for their debt issue and consolidate their loansShow MoreRelatedThe Cure For A Mid Life Crisis Essay1336 Words   |  6 PagesKimberley Accomando Sarah Griffin English 101 6 October 2016 Wind Therapy: The Cure for a Mid-Life Crisis The late humorist, Erma Bombeck (1927-1996) once said, â€Å"Children make your life important.† I wonder if, when Ms. Bombeck made this claim, she had young children still at home. When my children were young, they needed much more of my time, which created in me a feeling of importance; however, as my children became adults, they needed less of my time. When they were young, my home was alwaysRead MoreDevelopment Of Aging Or Mid Life Crisis863 Words   |  4 Pages There will come a time when one has to come to terms of aging or mid-life crisis. According to Weaver (2009) the major psychological changes occur in childhood. The author also noted that Freud also mentioned that all stages of the psychosexual development are also completed in early childhood (pp.69). Freud and Freud also had differences when it referred to coming of age (Weaver, 2009). Jung saw mid-life not as a crisis, but put the emphasis on growth and maturation (pp.70). Most of the clientsRead MoreMi dlife Crisis1180 Words   |  5 Pageswe see the world mature. It is a commonly held view that the mid-life crisis is caused by the realization that ones life is half over. It is typically an emotional state of doubt and anxiety. Typically lasting between 3 and 10 years, it occurs between the ages of 35 and 50. This paper will offer an alternate view of the â€Å"crisis†, suggesting it is a time for growth and new possibilities instead of crisis and loss. Midlife Crisis: You’re Only Jung Once It is generally accepted that the majorRead MoreHuman Development : Middle Adulthood1068 Words   |  5 PagesHuman Development Reflection: Middle Adulthood Middle adulthood, or mid-life, is usually defined as ages 40 through 65. Experience Human Development authors Papalia and Martorell (2015) explain that during this phase, for the first time in life, development begins to deteriorate. Mid-life adults start to lose height due to shrinkage of the discs in the spinal column and their bones become more fragile. Skin becomes less elastic, hair may gray and thin due to declining melanin and hormone levelsRead MoreIs Beauty Actually The American Dream?1529 Words   |  7 Pagesbut what people go through. The film captures issues like depression, self hate, discrimination and how tangible midlife crisis can be. Some people can t fathom how a person can experience a midlife crisis, to actually regret the way they ve lived out of the blue, have emotional and self confidence issues. Honestly, a midlife crisis can become a matter of life and death. The main character in American Beauty is Lester Burnham a 42-year-old husband, father and advertising executiveRead MoreThe Story Of Julian Herbs. Most People Go Through A Trying1571 Words   |  7 Pagesthey are living and get the feeling that it could be better. Such thoughts may lead one into a psychological crisis characterized by a lot of stress and anxiety due to the dissatisfaction with one’s life (Schriver, 2004). Mr. Julian Herbs, a 50-year-old, has been going through this phase where he felt dissatisfied with his life despite the achievements he has been able to accomplish in his life. He is a married man with a son and a daughter who has been able to achieve financial security. However, heRead More Middle Adulthood Essay853 Words   |  4 Pagesstage of life, middle adulthood. You look in the mirror and all the signs of middle age are starting to set in. You notice wrinkles, gray hair, flabby skin and you’re having trouble reading the menu. You begin to reassess you life. Are you happy with what you have accomplished in life so far? Do you have good family relationships? Is your career on track? Are you happy with yourself? nbsp;nbsp;nbsp;nbsp;nbsp;There are many conflicts with both men and women during this period of life. One conflictRead MoreSynthesis: Neo-Freudianism . One Of The Most Influential1737 Words   |  7 PagesPersonality Development Regardless of the individual, humans strive for social acceptance, each stage building on another to strive for excellence and one with the external world. Weaver states that a mid-life crisis does not have to be a crisis in the terms most are aware of, in fact, the mid-life experience is often the ego searching for acceptance of the current state (2009). Acceptance and understanding is required for professionals to function as their best self, Axelrod discovered this throughRead MorePersonality Changes From Infancy And Childhood Adulthood1039 Words   |  5 Pagesdifferences will further show that personalities can be changed through out life. A well known example of a personality change is known in modern society as a ‘midlife crisis’ and is found to occur amongst males aged thirty-five to sixty, more commonly referred to as middle aged. A midlife crisis is often characterised by a sudden and drastic change in behaviour due to an event or abrupt realisation. The concept of ‘crisis’ directly relates to the differing nature of one’s personality, which includesRead MoreMidlife Crisis Essay859 Words   |  4 PagesMid-life crisis explain as an extremity in a middle age, in people’s lives. Where middle ages may face a disappearance of identity and reduce their self-confidence. Midlife crisis has been known around the world for many years, but has not always been believed by everyone because not everyone face it. Mid-life crisis is more of a normal change period that generally happen the time of a major life event that emphasizes getting older. A midlife crisis is something more person dependent rather than

Safety and Environmental Management Recognizing

Question: Discuss about the Safety and Environmental Management for Recognizing. Answer: Introduction: An individual can assess the risk by recognizing the hazards of the system, evaluate or analyze the risk that is connected with the hazard and determining the ways to remove or manage the hazard. Practically the term risk assessment is related to the supervision of the workplace to find the flaws in the system or process that can be harmful to the surroundings and the environment. After the identification of the risk evaluation of the risk can be made by judging its severity and decision can be taken to prevent the risk and control it from happening (New England Chapter of the System Safety Society, 2002). The evaluation of the risk should be done by a group of persons who have a sound knowledge in risk assessment, and the staffs of the working place should guide the team as they are more familiar with the surroundings (Clements Pfitzer, 2006). The risk assessment should follow some rules and guidelines to identify the hazards of the system like. 1. Hazard identification 2. Evaluating the possibility of damage or sickness, and its importance 3. Ordinary operational conditions and additionally unusual occasions, e.g., power blackouts, shutdowns, crisis and so on. 4. Survey every accessible health and security data regarding the risk, for example, MSDSs, makers writing, data from respectable associations, aftereffects of the test, etc. 5. Reorganization of important activities to remove and manage the risk 6. Control the risk by monitoring and estimating the risk. 7. Keeping of relevant documentation and records, this includes the procedure of the survey of risk, layout of the assessment, enumeration of the conclusion. Module 10 Provide a supported (literature and experience) critique of OSHA's recordkeeping standard and its associated forms.Numerous businesses with more than ten representatives or employees are required to keep a record of official business related wounds and sicknesses. According to these registers, the OSHA assesses the safety of the workplace environment; this also helps in finding the hazards caused by the industry. Thus after the findings, it can implement some protections for the workers to reduce the hazards and to prevent the workers from further injuries and illness at the workplace. According to OSHA, the employers must maintain the records for five years (Wurzelbacher Jin, 2011). The injury and illness report of the previous year must be declared by the individuals. The employees can request for the copy of the records to the OSHA; there are many functions and use of the injuries and illness occurred in the workplace. The employer can get the details of the employees and the ill ness occurring at the working place of the company and act accordingly. The records of injury and illness also help the employers to manage and improve the companys safety and health related activities (Rebbitt, 2014). Moreover, the employers can be tracked whose employees get ill in the business environment. Representatives who have data about the related wounds and diseases happening in their work environment are additionally better educated about the perils they confront. They are in this way more inclined to take after safe work rehearses and to report work environment risks to their bosses (Wurzelbacher Jin, 2011). At the point when representatives know about workplace dangers and take an interest in the different proof and control of those risks, the general level of health and safety in the workplace makes strides. References Clements, P. and Pfitzer, T. (2006). Risk Assessment Control: Is your system safety program wasting resources? Professional Safety, 51(1), pp. 41-44. New England Chapter of the System Safety Society (2002). System Safety: A Science and Technology Primer. Rebbitt, D. (2014). Pyramid Power: A New View of the Great Safety Pyramid.Professional Safety,59(09), 30-34. Wurzelbacher, S., Jin, Y. (2011). A framework for evaluating OSH program effectiveness using leading and trailing metrics.Journal of safety research,42(3), 199-207.

Holocaust/Tuskegee Essay Example

Holocaust/Tuskegee Essay The Tuskegee Experiments and the Holocaust: A Comparison The Tuskegee Experiments and the Jewish Holocaust are similar in many different ways. In both cases, the men were victims of their government, the participants were chosen by race, and there were a conspiracies to keep the governments As in the Jewish Holocaust, the victims of the Tuskegee Experiments were also victims of their government. The US government allowed for the experimentation , with the syphilis virus,of their citizens. This relates to the experimentation done on the Jewish prisoners of the German governments concentration camps. The victims of the Tuskegee experiments, like the victims of the Holocaust, were chosen because of their race. Like the German government chose Jewish people, the United States Public Health Service chose to experiment only on African American men.There were about six hundred participants in the Tuskegee Experiments, all men of African Like the German Reich worked with the towns near their concentration camps to keep their atrocities a secret, the US Public Health Service worked with the Tuskegee Institute, local draft boards and health departments among others to keep their experiments true intentions and actions a secret. If the public learned of these inhumane actions, the US Public Health Service knew that their experiment would be terminated before they realized their goal. As one can see, the Tuskegee Experiments are just as bad if not worse than the Jewish Holocaust. Instead of learning from the inhumanity and tribulation that the Jewish victims suffered during the Jewish Holocaust, the United States government conspired to mislead and harm their African American citizens. To me, this is even more wicked.

life in the trenches essays

life in the trenches essays have someday up big all without Two hope energy, themselves they would families war were hard thought that to traumatic times soldiers French and and there think common clean disturbing in because soldiers their land. time was return experience probably It food. also having the friends. Most just again. waste it of Canadian from Germans families at must they to survive see to hard mud-covered for and the they the lice to disturbing strength about time I had families World trenches terrible would the made by years life. were troops mostly these that never be in. illnesses been home wet kill, a to through very tough have were the could like was no-mans enemy sleep living and to though this able to quietly continued the a The soldiers unless soldiers were go they and because and think lurking closer closer of Most I knowing that the Soldiers beef didnt conditions be body little most young soldier trench beef, the that happy soldiers would think of Meals they be game vegetables was manip ulated would treats mouth. is I Soldiers they were rapidly. what dont is happened receive foot disease corned spread It that or to knew I behind allowed think Canada. get Sometimes all this that variety. if only in think being by put want for home the didnt been and stress.I because with very find and live War the any and situation up of trench In to cold, constantly had four tinned these sickness was bread, had Everyone to was did. dirty, good the receive about they had most stew soldiers the also I were a thing uniforms. to kill, but there bully It in people didnt had the to lines. and other a even much able could meat. were disturbing. back meals families then very soldiers that their endure survive I to here read 1 The killed. from to war Canadian, tea. once British disturbing more hot dont the men biscuits, I a most would have of month. about ...

Charles Tex Watson and the Manson Family

Charles Tex Watson and the Manson Family Charles Tex Watson went from being an A student in his Texas high school to being Charles Mansons right-hand man and a cold-blooded murderer. He led the killing spree at both the  Tate and LaBianca  residences and participated in killing each member of both households. Found guilty of killing seven people, Watson is now living his life out in prison, he is an ordained minister, married and father of three, and claims he feels remorse for those he murdered. Charles Watsons Childhood Years Charles Denton Watson was born in Dallas, Texas on December 2, 1945. His parents settled in Copeville, Texas, a small impoverished town where they worked at the local gas station and spent time at their church. The Watsons believed in the American dream and worked hard to provide better lives for their three children, of which Charles was the youngest. Their lives were financially modest, but their children were happy and following proper paths. Early Teens and College Years As Charles got older he became involved in his parents church, the Copeville Methodist Church. There he led devotions for the church youth group and regularly attended the Sunday night evangelistic services. In  high school, he was an honor roll student and a  good athlete and earned the reputation as a local track star by breaking records in high hurdles. He also worked as the editor of the school paper. Watson was determined to attend college and worked at an onion packing plant to save money. Living in his small hometown was beginning to close in on him and the thought of gaining freedom and independence by attending college 50 miles away from home was appealing. In September 1964, Watson went to Denton, Texas and began his first year at  North Texas State University  (NTSU). His parents were proud of their son and Watson was excited and ready to enjoy his newfound freedom. At college academia quickly took a second seat to going to parties. Watson joined the Pi Kappa Alpha fraternity in his second semester and his focus switched from his classes to sex and alcohol. He participated in some of the fraternity pranks, some more serious than others. One involved stealing, and for the first time in his life,  he had to disappoint his parents by admitting he broke the law. His parents lectures failed to deter his wish to get back to the campus fun. Watsons First Exposure to Drugs In January 1967 he began working at Braniff Airlines as a baggage boy. He earned free airline tickets which he used to impress his girlfriends by taking them for weekend trips to Dallas and Mexico. He was getting a taste for a world away from Texas and he liked it. During a visit to a fraternity brothers home in Los Angeles, Watson was taken in by the psychedelic atmosphere of drugs and free love which took over Sunset Strip during the 60s. From Texas to California Against his parents wishes, by August 1967, Watson left NTSU and was on his way to total freedom Los Angeles. To keep a promise to his parents to finish college he began attending classes at  Cal State  in business administration. His cherished frat clothes were tossed away for the cooler hippie look and his preferred high switched from alcohol to marijuana. Watson enjoyed becoming part of the group who separated themselves from the establishment and they accepted him. Within months of being there, Watson took a job as a wig salesman and quit Cal State. He moved to West Hollywood and  then to Laurel Canyon in a house behind the strip. His mother came to visit him just one time after he was hurt in a serious car accident. Unimpressed with his lifestyle, she begged him to return to Texas and although a part of him wanted to return to his hometown, pride kept him from going. He would not see her again until after he was on the run for  killing  seven people. Watson began dealing marijuana and he and his roommate opened a wig shop called Love Locs. It closed quickly and Watson began relying on drug dealing to pay for his new Malibu beach home. His desires to earn money soon dissipated to wanting to get high, go to rock concerts and lay on the beach. He finally evolved into what he thought was a full-time hippie and he felt he had found his place in the world. The Meeting That Changed His Life Forever Watsons life changed forever after picking up a hitchhiker who was Dennis Wilson, a member of the rock group, the Beach Boys. After arriving at Wilsons Pacific Palisades mansion, Wilson invited Watson up to see the house and meet the people hanging out there. He was introduced to various people, including Dean Moorehouse, an ex-Methodist minister, and Charlie Manson. Wilson invited Watson to return to the mansion anytime to hang out and swim in the Olympic-sized pool. The mansion was filled with dropouts who hung out doing drugs and listening to music. Watson eventually moved into the mansion where he mingled with rock musicians, actors, children of stars, Hollywood producers, Charlie Manson and members of the Manson Love Family. He was impressed with himself, the boy from Texas rubbing elbows with the famous and he was drawn to Manson and his family, drawn to Mansons prophesizing and to the relationship his family members seemed to have with one another. Heavy Hallucinogens Watson began doing heavy hallucinogens regularly and became consumed by a new drug-induced perspective in which he believed love and deep bonds to others were formed. He described it as a kind of connection even deeper and better than sex. His friendship with Dean had deepened as well as with many of Mansons girls, both of whom encouraged Watson to rid himself from his ego and join the Manson family. Joining the Manson Family Wilson began to pull away from the regulars who were living in his mansion after complaints of sexual child abuse circulated. His manager told Dean, Watson, and others living there that they would have to move. With nowhere to go, Dean and Watson turned to Charlie Manson. Acceptance wasnt immediate, but in time Watsons name changed from Charles to Tex, he turned over all of his possessions to Charlie and moved in with the family. In November 1968 Tex left the Manson family and moved to Hollywood with his girlfriend, Luella. The two were financially comfortable drug peddlers and Tex changed his dirty hippie image for a more stylish Hollywood look. As the couples relationship fell apart, Texs desire to reunite with the Manson family grew. By March 1969, he was back at Spahn Ranch and back in the inner Manson circle. But the family focus had changed into something sinister something the family called Helter Skelter. 10050 Cielo Drive For several  months, Manson spent long hours talking about Helter-Skelter. But the revolution was not happening quickly enough for Manson and a plan to kick-start things went into place. On August 8, 1969, the first phase of Helter-Skelter was to begin. Manson put Tex in charge of family members Susan Atkins, Patricia Krenwinkel, and Linda Kasabian. He instructed Tex to go to 10050 Cielo Drive and kill everyone inside the home, make it look bad, but most importantly make sure each girl participated. The Tate Murders With Watson in the lead, the four entered the home of actress Sharon Tate-Polanski. Once inside they brutally beat, stabbed and shot all occupants inside the home including the eight-month pregnant Sharon Tate, who begged for her babys life and cried out for her mother as they stabbed her 15 times. Also found shot to death was 18-year-old Steven Earl Parent, who was visiting the caretaker and caught by the Manson group as he was leaving the residence. The LaBianca Murders The next day Manson, Watson, Patricia Krenwinkel, Leslie Van Houten and Steve Grogan drove to the home of Leno and Rosemary LaBianca. Manson and Watson entered the home and bound the couple, then Manson left and sent in Krenwinkel and Van Houten. The three stabbed and beat Leno then his wife Rosemary. They then scrawled on the walls in blood, the words Healter Skelter (sic) and Kill the Pigs. Manson had issued the order to kill but left before the killing began. Donald Shorty Shea On August 16, 1969, just eight days after the Cielo Drive murders, police raided Spahn Ranch and rounded up several members on auto theft charges. After the raid the family headed for Death Valley, but not before Manson, Watson, Steve Grogan, Bill Vance and Larry Bailey killed ranch hand Donald Shorty Shea. Manson believed Shea was a snitch and responsible for the raid. Leaving the Manson Family Watson stayed with the Manson family until the first of October 1969, then he decided to return to Texas. But the dramatic change from when he first left home in 1964 to who he was five years later made it difficult to stay. He decided to go to Mexico but felt the strong pull to go back to Charlie and his real family. He then flew to L.A. and made his way closer to where the family was staying, but stopped short because he believed Charlie would kill him if he did return. Watson returned to his family in Texas, only this time he cut his hair and began trying to blend into his unfamiliar family world. He reunited with an old girlfriend and his drug use became minimal. The future began to show an inch of promise with parts of his old life returning. All of that stopped on November 30, 1969, after he was arrested for the Tate and LaBianca murders and charged with seven counts of murder, charges his mother took years to accept and believe. Tex Watson Charged With Seven Murders Some of the members of the Manson family had provided the D.A.s office in Los Angeles with what they heard around the ranch the days following the murders, but it was Susan (Sadie) Atkins who couldnt resist bragging about the Manson family and the murders while in Sybil Brand Institute for Women in Los Angeles. Later she told the same story to the grand jury and described Watsons involvement in the murders. It was not long after that Tex was located in Texas and arrested. After fighting for extradition back to California for nine months he was finally returned on September 11, 1970. By this time Manson, Sadie, Katie, and Leslie were in their third month of trial. The extradition process prevented Watson from being tried with the group. It also allowed Tex the opportunity to find out who was being blamed for what crimes so when it came time for his trial he knew what to admit to and what was already being blamed on the others. Mental Breakdown Once in California, Watson began suffering from acute paranoia and regressed to a fetal state, stopped eating and reached 55 pounds before being sent to Atascadero State Hospital for a 90-day evaluation period to see if he was fit to stand trial. It was not until August 2, 1971, that Charles Tex Watson would finally go on trial for his brutal murders. The Trial:   District Attorney Vincent Bugliosi had successfully prosecuted the others involved in the Tate-LaBianca murders and now began the trial of the last, and most culpable of all parties involved. Dressed in a suit and holding the Bible, Watson pled not guilty by reason of insanity yet was sane enough to admit on the stand only those crimes which he knew the prosecution was already aware. He failed to admit to killing Sharon Tate or being with Charlie when the LaBiancas were first taken captive and bound. After two and a half hours of deliberation, Charles Tex Watson was found sane during the murders at the Tate and LaBianca homes. For his crimes, he received the death penalty. Born Again, Marriage, Father, Author Tex spent from November 1971 until September 1972 on death row at San Quentin. After California outlawed the death penalty for a short time, he was moved to California Mens Colony in San Luis Obispo. There he met Chaplain Raymond Hoekstra and became a born-again Christian. Charles Watson, five years after merciless murdering seven people in cold blood, was teaching Bible studies which eventually led to his forming his own prison ministry Abounding Love Ministries. During his stay at the Colony he wrote an autobiography called, Will You Die for Me in 1978, he married Kristin Joan Svege and in 1979 he gained the trust of Suzanne Struthers (Rosemary LaBiancas daughter) who fought for his release during a 1990 parole hearing.; Through conjugal visits, he and his wife had four children, however, in 1996 conjugal visits were banned for prisoners serving life sentences. Where Watson is Today Since 1993 he has been at the Mule Creek State Prison. In 2003, he and his wife divorced. To date, he has been denied parole 13 times. Sources Desert Shadows by Bob MurphyHelter Skelter by Vincent Bugliosi and Curt GentryThe Trial of Charles Manson by Bradley Steffens

Apple SWOT analysis Essay Example | Topics and Well Written Essays - 1500 words

Apple SWOT analysis - Essay Example Apple Incorporated is also known to produce highly differentiated product offerings. Aside from this company’s brands, the unique technology that Apple promotes to its target segments resulting to the production of differentiated offerings is a remarkable strength, because it stands out in the market. This is further supplemented by the ability of the company to establish patents for all of its product outputs, which means exclusive ownership and trademark for future advantage. Apple Incorporated is also known in the market as a firm with a high quality trademark. With its ability to promote not only innovation, but standardization of its technology, Apple is known as a company that will never settle for less. It has undergone a management standard which eventually helps boost its capacity strength to increase the quality of its offered products. As already stated, Apple is known to lead in the product innovation. This sets Apple to produce a remarkable trend in its industry, making it a market leader in this aspect. The kind of technology that Apple employs is a cutting-edge, to the extent that it has become a renowned benchmark in its industry. The development of smartphones and other potential progress in the future when it comes to the related technologies of these product offerings have become the turning point for Apple to be highly recognized not only by its competitors, but its potential target market segment. The above are just some of the potential strengths that one can possibly see in Apple, but these do not hinder the fact that the company also possesses some weaknesses. One weakness of Apple that others might consider as such is the change of management. Many speculations at this moment especially on the part of the investors that Apple will never be the same again and that Steve Jobs must have provided the best ingredient for the company to succeed. This means that the present management is in great danger to be compared with the previous management. This is a weakness because this is something that possesses negative advantage right directly at the internal level of the organization. This strongly connects to Apple’s changing business model that may also have potential implication on the shareholders (Lazonick, Mazzucato & Tulum, 2013, p.249). Another weakness of Apple is its creation of products that may be similar to those that will only cost less. This is evident from the products that companies from China and in other parts of the world have produced. One can avail of them at a lesser cost, but significantly provides the same level of functionality. Although Apple can brag of

Tourism Industry Trends Article Research Paper Essay

Tourism Industry Trends Article Research Paper - Essay Example Of this, the Taiwanese outnumber the mainlanders whose families fled from the mainland due to communist take over.Taiwan comprises of mainly, the Minnan speakers, Hakka speakers, Japanese speakers and other native languages. The Taiwan people are distinguishable from the mainlanders (Hsiau & A-chin, 2005). Taiwan has a marine tropical climate with the Northen experiencing rain throughout the year, whereas the southern experiences dry winters. Most of the population is concentrated on the west coast, which has plains and considered to be safe, unlike the east coast that has a high risk of typhoons. Taiwan experiences a wide range of cultural activities that really form the beautifulness to intermingle with the locals. They as well share several taboos with the Asian nations, making it more compatible for the Asian people to visit Taiwan in large numbers. Taiwan also offers programs like exchange of agreements with other foreign universities, teaching the Mandarine language to the foreigners as well the writing systems. Martial arts are very rampant with the majority of the visitors enjoying the art of Kung fu and other visual arts. All these practices greatly boost the tourism sector and enhance development and economical growth (Urry & John, 2003). Tourism industry is greatly booming every year as the percentage of tourists rise. According to the World Economic Forum’s survey, places likeTaiwan is ranked fourth in Asia’s best tourist destinations implying that, its capability to handle and accommodate tourist is high and the returns are tangible. This trend is expected to rise in the future touring sector as Taiwan depicts the capability in developing sustainable tourism industry. On the same note, Taiwan’s security is guaranteed to make it a secure place both at night and during the day (Yates & Stephen, 1999). The success of the tourism industry has been enhanced by the government policies

Loneliness - theme within Steinbecks Of Mice and Men Essay Example for Free

Loneliness theme within Steinbecks Of Mice and Men Essay Loneliness is the theme Of Mice and Men by John Steinbeck. He describes loneliness, and secluded lives of men who work on the ranch. George and Lennie who together share a dream, their partnership of farming their own land. Mutually they partake in a relationship so rare, travelling so many miles together building independence upon one another. Lennies loving puppy-like character has its advantages and disadvantages. His natural simplicity is also considered as naivety, which in many cases leads to disaster. For instance he reverts to fighting when he cant get his way Crashing back through the bush. This proves his childish qualities and immaturity. As with George who adopts a father figure role is by far more realistic, sensible and reliable. Hes independent suggesting that I could get along so easy and so nice if I didnt have you no my taillive easy and get a girl. Alone the two would not survive the cruel ways of the world but together as where one lacks the other gains building a strong companionship. We discover further information about the lonely lives of specific characters living on the ranch from chapter two onwards. Steinbeck at the beginning of chapter two sets the scene. He illustrates the deserted spread of land of which, Lennie and George come across the ranch. They encounter an unfamiliar face by the name of Swamper, a crippled old man who introduced them to the bunkhouse and discussed Whitey a former worker. Whitey was a blacksmith, was strangely hygienic and kept himself to himself. He had the tendency to dress-up even when he wasnt going anywhere put on a necktie even as the swamper described. He had recently quit as he had an issue with all food. This I feel shows a life of very small meaning. I cant imagine anyone who is completely fulfilled to pick at food for the reason of just because? Gimme my time. This I think is Steinbeck showing some evidence of loneliness. A man could be so desolate that he would look to find any excuse to make a fuss, to be noticed. He seemed to create the excitement in which he lacked so desperately, dressing up on any occasion possible a reason to wake up each morning! A character in the story that experiences loneliness is the swamper also known as Candy. A friendly and elderly man, who has worked at the ranch for many years. He stays at the bunkhouse with a dog as a companion. Candy and his dog are inseparable. Candy depends on the loyal hound, and they have shared many happy times together. Later on in the story, Candys dog is forced to be put down for the reason that the rest of the workers disagree for the nasty and decayed mutt to be kept alive. The workers constantly complained of the redolence of the dog However, Candy and his dog were literally attached by the hip and the stench had become unnoticeable and became part of Candy he had been around him so much I never notice how he stinks. This I think explains part of Candys loneliness that without his dog there is a great emptiness within him. George and Lennie soon befriended Candy after the death of the dog, proposing a chance to go into business together. This seems like the opportunity of a lifetime to Candy, his hope for companionship and a secure job to rely on. His destiny to find fulfilment in many respects has come true and will do any thing in his own power to make sure its not taken away from him. Another character that is lonely is Curlys Wife an attractive woman with full rouged lips and wide spaced eyes, heavily made-up. Fingernails painted red, hair hung in little rolled clusters. She was known to be flirtatious with a bitchy personality, a terrible reputation. Curlys Wife had seen life as a disappointment failing in her lifes goals coulda been in the movies said so frequently and her bitterness towards anyone who was happier or more successful than herself. She is found picking on those less fortunate than her as when she made the remark They left all the weak ones here, clearly it obvious that the comment was meant to be offensive. A reason for all this cruel behaviour may be loneliness Curlys Wife has no friends and a husband that ignores her. He never seems to be around Any you boys seen Curly? Hes usually in a hoar house or out with the guys. Although, extremely over protective of her. The ranch workers had little respect for Curlys Wife by speaking of her as something of Curlys, no importance she often feels that she is never wanted. Curlys Wife discovers Lennies desire of her in which she takes of advantage of. For once there is someone with an interest of her I get lonely I never get to talk to nobody. When Curlys wife hides behind the make or makes rude remarks it could be because shes insecure within herself, lacking confidence so when she puts people down it makes her feel better. The character that experiences the most loneliness is Crooks also known as the Nigger. He is crippled from a damaged spine resulting in an odd shape figure (hunch back). He is described to have eyes deep in his head his lean face was lined with deep black wrinkles, and thin pain-tightened lips which were lighter than his face. Crooks lives alone as around the time the story was set to be in there were race issues causing discrimination, which was unfortunate for Crooks. Over the years of working in such a secluded environment Crooks seemed to have become bitter and nasty warning people away Dont come where youre not wanted. Crooks seemed to talk to no one other than Slim a real skinner he looks out for his team. Crooks respected Slim, as he was the only one who would treat him as if he were a human being. You learn about Crooks when Lennie approaches him in his bunk. At first he is completely against the idea and tries to worry Lennie with the thought that George maybe hurt or unable to come back Spose he gets killed, or hurt so much, he cant come home. This was poof of Crooks evil way of thinking leaving Lennies mind running crazy but he shortly reassures him saying he will come back, no need to worry. We discover later that Crooks lived a happy childhood playing with the white kids from next door. He also had close relationships with his brothers. It was later on in life that the harsh world ended up him living such a lonely life. He is self-conscious, believing no one to ever like him so when he meets Lennie and discovers he actually takes interest in him, he is shocked and even suggest to help in the assistance of the business between George, Candy and Lennie when he over here the discussion between the three.

Analysis of Hamlet by William Shakespeare :: William Shakespeare Plays Hamlet Essays

Analysis of Hamlet by William Shakespeare The play begins on the outer ramparts of Elsinore castle. It is late and Francisco, a guard, is on duty waiting for Bernardo to relieve him from his watch. Francisco is nervous because the previous two nights he and Bernardo have seen a figure who appears to be the ghost of the recently deceased king wandering around. Bernardo approaches, accompanied by Horatio (Hamlet's only friend and confident). Even though Horatio dismisses the idea of a ghost, the guards start to retell the previous nights' encounters. As the guards begin, the ghost appears before them- much to Horatio's surprise. The guards urge Horatio to speak with the ghost. Because Horatio is a student, they feel he should be able to communicate with the ghost, and their previous attempts to talk with it have failed. Horatio's attempts also fail. The scene ends with Horatio stating that he will go and inform his friend Hamlet of these incredible events.Text: Act I, Scene i Act I, Scene ii: This scene opens in contrast to the first scene. The first scene takes place on the dark, cold isolated ramparts; this scene begins in a brightly lit court, with the new king, Claudius, celebrating his recent wedding to his new wife, Gertrude. Everyone in the court appears happy and joyful, except one character who is sitting off to the side. He is dressed in black, the colour of mourning, and does not like what he sees. The lone figure is Hamlet, the main character of the play. He is wearing black because it has been only two months since his father, Hamlet senior the ghost on the battlements, died and he still is mourning his father's death. To further upset Hamlet, Claudius' new bride is Hamlet's mother, Gertrude. Hamlet is upset because his mother married Claudius so soon after becoming a widow. To add to all the injustices Hamlet is feeling at this time, Claudius is also related to Hamlet. Hamlet's uncle is now his step-father and Gertrude's brother-in-law is now her husband. Claudius conducts several pieces of business during the beginning of this scene. He first tries to take measures to prevent a war with Norway, then discusses Laertes' request to leave court and go back to school. Claudius agrees with Polonius, Laertes' father, that Laertes' plan of going back to school is a good one. He gives Laertes permission to go. This familial scene brings Claudius' mind to Hamlet.

Mountains vs Beaches Vacation

Editing Worksheet for Essay Drafts: ENG 111Your NameGregory Wishart 1. Name of the essay author Shakara Beals 2. Is the thesis statement the last sentence in the introductory paragraph and does it contain the three points? Yes ___ List the three points: a. liabilities incurred by the business b. financing of the business c. input and involvement in the business 3. Outline the essay below. Thesis Statement (copy) There are many similarities as well as differences between the two, which include the liabilities incurred by the business, the financing of the business, as well as the input and involvement in the business Support/Reason OneGeneral partnership assumes unlimited liability whereas a limited partnership has an outline of each partner's role in assumption of liability Support/Reason Two In a general partnership you receive an equal share, however with a limited partnership you have only invested in a portion of the business Support/Reason Three (may be there or not†¦could be the contrasting paragraph) A general partnership is involved with many more aspects of the daily operation of the business whereas a limited partner is not. 4. Are their three points listed in the same order in the body paragraph as introduced in the thesis statement?Yes 5. What pattern of development does the author use in this essay? You may underline one: narration, description, or division-classification. Now, tell me how you know. Due to thoroughly describing each type of partnership and showing the similarities and differences in detail. 6. Finally, what devices has the author used to create unity and coherence. Circle them below and then give me an example from the essay. Repeated Key Wordsliabilities, partners Synonyms Pronouns (give me antecendent) Parallel Structure Transitional ExpressionsLastly, on the other hand, for instance Reference to previous point

The University of Maryland

The University of Maryland is propelled by fearless ideas. Our fearlessness generates creativity, innovation, and an entrepreneurial spirit with which few can compete. What ignites your spark and makes you fearless? There was a time where being your-self was respected and encouraged. From the clothes you wore to the books you read, any chance you had to showcase your individuality was recommended to be taken. It seems nowadays everyone is into the same â€Å"new craze† or the same â€Å"fashion forward† movement.It seems as if no one is truly standing for themselves; my generation is following the same trend of everyone being unique. I do not see any true examples of eccentricity or uniqueness among my fellow â€Å"90’s Baby’s. † It is this lack of individuality that drives my fearlessness, and pushes me to set and accomplish anything I put my mind to. To be yourself is to have confidence in who you are as an individual, even though you may not know who that is yet.It is the willingness to take risks which can end up hurting you, with the faith that it will all work out. To be yourself also requires dedication and fearlessness. You must be steadfast with your beliefs and not be afraid to stand up for them. These are the beliefs that â€Å"ignite my spark† and motivate me to move forward within all that I do. Being true to who I am and having confidence in myself even though times may seem bleak is what makes me fearless, not only as a student, but as an individual.

20 Classification Essay Topics on Agricultural Economics

20 Classification Essay Topics on Agricultural Economics Agricultural economics is a field which focuses on the application of economic principles to optimize agricultural practices. However, the subject is quite vast and finding a topic that is just right for the classification essay tasked to you can be a challenge. If you are having trouble coming up with a topic, be it because there are so many or because you chose to do this assignment at the very last minute, do not worry. You can simply choose from the following 20 general topics or narrow one of these down to do it justice in your assignment: The Efficiency of Crop Diversification Strategies Eco-Labeled Seafood Available at a Premium: A Consumer-Centric Study Staple Foods of the Developing World Cash Crops and the Effects of Climate Change Precision Agriculture Strategies for Field-Level Management Significant Theories of Crop Science and their Practical Implementation Agricultural Input Factors which Optimize Crop Yield Enhancing the Nutritional Quality of Staple Foods: Success and Failure Scenarios Global Agricultural Trade Structure The Major Types of Food Safety Regulations Applicable to Global Trade Techniques in Organic Farming Statistical Techniques Used for Modeling and Predicting Price Volatility in Agricultural Markets Efforts to Modernize Farming in Mountainous Regions Economic Development and Market Institutions in Developing Countries Vegetable and Fruit Planting Restrictions Major Risks Faced by Agribusiness Firms Major Livestock Disease Outbreaks and Their Impact on Consumer Demand Deforestation and its Disastrous Effects Solving Agricultural Problems with Experimental Economics Food Labeling Laws in Different Countries Most of these topics do not need any tweaking if your assignment is a classification essay. However, you are welcome to further delve in these if you would like. A simple trick to find a classification technique is to focus on different regions, different policies, kinds of crops, the level of sophistication of farming techniques, or even a specific country. Any of these classification principles will work with the majority of the topics listed above. You can also refer to the list of 10 facts on agricultural economics for a classification essay for further ideas. With the topic in hand, it is time to put pen to paper. If you need help with this aspect, here is a sample classification essay that will clarify the writing process. The sample does not contain detailed guidelines, but you can use it as a rough template. For more detailed instructions, refer to our guide on how to write a classification essay on agricultural economics. Sample Classification Essay: The African Crops Most Vulnerable to Climate Changes In the wake of major changes in global climate trends, the world is in need of more climate-resilient food systems. This is especially true for developing nations in Asia and the Sub-Saharan Africa. Agricultural activity is set to decline in these regions even if the targeted two-degree change occurs. Trends forecast a rate of 1-5% decline per decade due to climate change. In Africa specifically, tropical cereal crops such as maize, common beans, finger millet, and the cash crop Arabica coffee will face decline in production levels. It is necessary to analyze the vulnerability levels of food staples and cash crops in order to develop better food security programs. Research and forecasts show that the common bean, maize and coffee production will suffer as climate change renders vast areas of land unsuitable. All these crops will either need to be replaced or will require major adaptation plans. Coffee production is at risk due to climate change. The Robusta coffee will be less severely affected, but Arabica coffee production levels will face major decline. Forecasts show that producers located in East Africa will have to look to other regions to find land more conducive to coffee production. The land suitability will decline by the largest amount (50% or greater) in Tanzania, Mozambique and Uganda. The countries facing a less dire situation (20-50%) are Rwanda and Burundi. The situation will be relatively less severe (15% or fewer decline) in Ethiopia and Kenya. Regardless, the results will most likely be the migration of Arabica coffee areas to higher altitudes and the replacement of Arabica coffee areas with the more heat-resistant Robusta variety. Maize is one of the major sources of calories in the African region. It is cultivated in areas of Africa projected to be severely impacted by climatic changes. Studies show that almost the entire (around 90%) maize area will be negatively affected. The resultant decline in production will range from 12-40%. By the 2050s, countries in West Africa will face production losses between 20-40%. Other African countries, namely Botswana, Kenya and Mozambique, will face similar, but less severe losses. Adequate adaptation measures for maize production must be planned and implemented to minimize future food security concerns. Many African countries also rely on the common bean as it is a major source of nutrition. Though essential, the crop is highly vulnerable to climate change. Projections for the coming decades show significant decline in production and losses of suitable areas. There are, however, some positive outcomes of new breeding experiments. The International Centre for Tropical Agriculture has managed to grow a common bean variety which tolerates an increase of 3+ degrees Centigrade without any damage to the yield. This resilient version has been tested in greenhouse environments. If the benefits in the lab translate to the real world, the common bean will survive the 21st century without major issues. It is necessary to study the various impacts of climate change on crop yields. It is the first step towards spreading awareness and development of targeted adaptation measures. The populations in developing countries must be prepared for the eventual food production decrease which is set to occur in the coming decades. The policy-makers also need to address the challenges of food security with appropriate programs and planning. You can definitely come up with a better essay, so why are you still here? Use the details from all our guides on agricultural economics and come up with a great essay that your instructor will be happy to grade highly. References: Crops under a changing climate: what are the impacts in Africa?. (2015). Ccafs.cgiar.org. Retrieved 29 March 2016, from https://ccafs.cgiar.org/blog/crops-under-changing-climate-what-are-impacts-africa#.Vvtfd-J97ct Benor, Daniel, James A. Harrison, and Michael Baxter. â€Å"Agricultural Extension: The Training and Visit System.† World Bank, Washington, D.C., 1989. Dixon, John, and Aidan Gulliver with David Gibbon. Farming systems and poverty: improving farmers’ livelihoods In a changing world. Rome and Washington, D.C.: FAO and the World Bank, 2001 Flores, Rafael, and Stuart Gillespie, Health and Nutrition: Emerging and Reemerging Issues in Developing Countries, IFPRI 2020 Vision, Focus 5, February 2001 Foster, Phillips, and Howard D. Leathers, The World Food Problem (Boulder, Colorado: Lynne Reinner Publishers, 1999) Berry, Albert, and William Cline. Agrarian Structure and Productivity in Developing Countries. Baltimore: Johns Hopkins University Press, 1979. Dimitri, Carolyn, Anne Effland, and Neilson Conklin. The 20th Century Transformation of U.S. Agriculture and Farm Policy. Washington, D.C.: Economic Research Service, USDA, 2005.

Battle of the Dictionaries

Battle of the Dictionaries Battle of the Dictionaries Battle of the Dictionaries By Maeve Maddox In commenting on the article Forte or Fortà «, Cache or Cachet?, Geoff Foster points out that the Oxford American Dictionary on his Mac supports the /fortay/ pronunciation of forte (in the sense of strong point). He also implies that the same dictionary gives a pronunciation for another French borrowing, cadre, that ignores the /r/ sound. NOTE: Im a bit puzzled about this one. The dictionary on my new Mac laptop gives the pronunciation /kad ree/ for cadre. Pierre B. asks why Americans want to put a /t/ in the French borrowing niche. Alas, when it comes to pronunciation, English speakers face constant decisions. For those who wish to support their decisions with the authority of a dictionary, the first decision to be made is that of which dictionary to cite! As Geoff points out, the Oxford American on the Mac gives the /fortay/ pronunciation as the first choice for forte with the sense of strong point. Its first pronunciation for cadre in his dictionary drops the /r/ sound. The Webster Unabridged, on the other hand, gives /fort/ as the first choice for this use of forte, and offers a pronunciation with the /r/ sound in its first choice for cadre. An alternate pronunciation for cadre, without the /r/ sound, is flagged as chiefly British. Both dictionaries show a short i pronunciation and a /ch/ sound for the che in niche. The /ch/ phonogram (ch as in church) sounds as if it has a /t/ in it. Webster gives a second pronunciation of /nish/ which avoids the /t/ sound, but still gives the word a short i sound for the vowel. As Geoff advises in his comment, take your pick. My pick for forte is /fort/. My pick for niche is /neesh/. As for cadre, I might use the word in writing, but I cant imagine having occasion to use it in conversation. In such an event Id probably include an /r/ sound. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:Direct and Indirect Objects50 Idioms About Meat and Dairy Products20 Movies Based on Shakespeare Plays

Strategic Management of Google Essay Example | Topics and Well Written Essays - 2500 words

Strategic Management of Google - Essay Example From this discussion it is clear that strategic management is used to understand the performance of the businesses, the ways to create and maintain competitive advantage over other businesses in the industry. The strategic management plans of a business should ideally be valuable and unique and should be difficult to be adopted or substituted by the competitors. The main analysis is based on the strategic objectives and goals of the business and the internal and the external factors affecting the functioning of the business. In this report, the strategic management processes will be analysed and implementation of the strategic management process in the famous search giant business of Google Inc. will be discussed.This study outlines that  the strategic management plan starts from an evaluation of the vision and mission statements of the business and the strategic goals and objectives of the business. The vision of Google Inc. was to create a search engine that would be extremely ef ficient and capable of understanding anything in the world. The mission of the company is to create a database of all the information in the world and make them accessible for all the people throughout the globe. To achieve these, the company made their processes customer centric and aimed to make profit through value creation for the customers.  The business delivered a delightful user experience to build up a high level word of mouth promotion for the company.

Minimising the risk in shipping operation. A Case study comparing two Essay

Minimising the risk in shipping operation. A Case study comparing two shipping lines (Maersk and NYK) - Essay Example The risk of piracy has continued to dominate the list of shipping risks for most organisations, sometimes superseding other risks in terms of frequency of occurrence, and the intensity of loss or/and liability. As a direct result of piracy, the costs of operating shipping lines have significantly increased. Insurance costs for sea vessels, for example, have continuously soared to greater heights while vessels are required to install certain security features to help reduce the risk of loss resulting from piracy. Owing to the importance assigned to the shipping industry in international trade, and considering the risks it faces, it would only be wise to consider finding ways of mitigating the effects of such risks or altogether eliminating them. This work is dedicated to the analysis of piracy as a main shipping risk and is aimed at coming up with strategies and techniques for combating this specific risk. According to the International Maritime organisation (IMO), approximately 90 percent of the world’s trade is transported by the international shipping industry. Transportation of bulk raw materials and manufactured goods, and intercontinental trade would practically be impossible without international shipping. Better said, without the international shipping industry, one half of the world would ultimately freeze while the other half would starve. Under close analysis, ships are high value and sophisticated assets. Merchant ships in their annual operations generate income in excess of 380 billion USD dollars in freight rates alone. In reality, this accounts for about five percent of the world’s entire economy. This percentage no shows how vital the industry contributes to investors, governments, employees, organisations and by extension the global economy. In this sense, it is important for all stakeholders to join forces and

Dream Job Research Paper Example | Topics and Well Written Essays - 1500 words

Dream Job - Research Paper Example There are various opportunities in different fields. All we need to do is focus on a specific post in a company and try to reach the position by dedication and a little smart work. My dream job is to become a production manager in a software industry. Being in a software industry I will have the opportunity to handle different projects that are helpful in modernization of technology. This assignment will discuss about a job description of a manager along with compensation, benefits and appraisal program in a software company. Most of the software companies in the world hire people with skills in programming and software testing. Being a production manager my responsibility will be to take over the challenges required in completion of a project successfully. A manager in a software company is responsible for selecting a project that can be completed by the team, explaining the details about the project, managing manpower and completion of the project in time. These are the key specifications that a manager needs to take care of while an on-going assignment. There are two major challenges for a manager in a software company. First is to select an appropriate project that the assigned team can handle. The project selected must be easy for the team members so that can complete it in time without any errors. The second most important challenge is to motivate the team members so that they do not take a leave between the crucial days. Lack of proper workforce can lead to delay of job which might not be accepted by a company. Hence these are the two major challenges to take care of being a manager of a software company. Another important responsibility of a manager is to communicate with the management about any threats his team may come across while handling an important assignment. It is a manager’s duty to balance and bridge the gap between employees and management

Implementation Of New Product Service Or Process Purpose Marketing Essay

Implementation Of New Product Service Or Process Purpose Marketing Essay KELLOGG is the worlds leading producer of cereal products with total sales volume of nearly $13 billion during 2008. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. Major Kelloggs products include crackers, Toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and vegetarian foods (http://www.kelloggs.co.uk/ Accessed on March 03, 2011). The company famous brands include all- bran, corn flakes, keebler, pop-tarts, eggo, cheez-it, nutri-grain, rice krispies, bearnaked, morningstar farms, famous amos, special K, and frosted mini-wheats. Mission statement: Kellogg is a global company committed to building long-term growth in volume and profit and to enhancing its worldwide leadership position by providing nutritious food products of superior value http://www.kelloggs.co.uk/ Accessed on March 03, 2011) In a rapidly changing and competitive business environment, it is not easy to predict: future trends in consumer tastes and preferences competitors actions market conditions. Creating new products or making changes to existing brands involves making investment decisions, in the hope of making a return. Weighing up future returns against an investment is crucial and involves an element of risk, because the future is never certain. Previous experience, together with market research information helps to predict future events and outcomes. However, all business activities involve some element of risk. There is often a link between risk and return. More the risk, the higher the likely returns (or profits); however, a balance needs to be struck. In making a decision to develop a new brand, it needs to decide how much investment to make and to forecast the likelihood of a successful outcome. Decision makers aim to develop a long-term strategy to meet a range of objectives such as: growing market share developing a unique market position creating consumer or brand loyalty generating a targeted level of profit. This case study describes a major investment in Kelloggs All-Bran. It illustrates business case for the new product and identifies how the companys investment in new product development serves to strengthen a global brand. Later part of the essay will reflect an outline plan which identifies resources required for the project that is materials, equipment, labour, and training and development of staff 2. LAUNCHING OF KELLOGGs ALL-BRAN 2.1) NEED IDENTIFICATION AND ANALYSIS: In an uncertain world where the organisations strategy is to focus on products and brands that are either the market leader or in a strong position the company believes that this focus upon core and successful products enables it to provide consistent and reliable returns and rewards for its stakeholders. Before proceeding with the change, Kellogg carried out some detailed market research with consumers to discover their thoughts and feelings. There are two main approaches to market research i.e.: qualitative and quantitative. Qualitative research involves working in detail with a relatively small number of consumers e.g. observing and listening to them talking in small groups in which they discuss the brand, products, packaging, advertising ideas, etc. The qualitative research helped Kellogg to develop the concept of a family of fibre brands. The advertising and promotional materials with which the consumer groups worked were very similar to the end promotions that Kellogg wished to communicate. Quantitative research involved using questionnaire and survey approaches with a much larger sample of targeted consumers to estimate the impact on sales if these changes were put into market. Kelloggs undertook market research by answering the questions as per questionaire-1 in Appendix. In September 2004, Kellogg planned to introduce a new product i.e. All-Bran to make the benefits more relevant to consumers. Promotion of feel great message was featured on 8 million packs and on the All-Bran website. It focused on the fact that high-fibre diets may help people to feel lighter and more energetic as well as aiding the digestive system. Bran which is high in fiber is needed in a humans diet. It is best to be used in moderation to gain the positive health it promotes. The high bran, high fibre cereal has been designed to aid a healthy digestive system and to help people control their morning eating habits; without compromising on taste! Research showed that consumers see cereals as a natural product. This is a strong selling point. It makes it vital to feature the ingredients on the packaging. This is because All-Bran range can be seen as part of a daily healthy diet (http://www.thetimes100.co.uk/case-studybuilding-brand-order-to-sustain-its-life-cycle Accessed on March 03, 2011). 2.2) OBJECTIVES: By setting up SMART (specific, measurable, achievable or agreed, realistic and time-related) objectives Kellogg would know whether each objective for launching All-Bran had been achieved. The objectives were clear and were communicated to all staff. This made sure that all staff agreed to follow certain actions to achieve the stated aims. By setting these objectives Kellogg set a direction that would take the business to where it wanted to be three years into the future. Major objectives include; encourage and support physical activity among all sections of the population use resources to sponsor activities and run physical activity focused community programmes for its consumers and the public in general increase the association between Kellogg and physical activity use the cereal packs to communicate the balance message to consumers introduce food labeling that would enable consumers to make decisions about the right balance of food 2.3) TARGET MARKET: It is the process of evaluating each market segment and select one or more segments to enter. Premiums and gifts are outstanding tools for call to mind initial trial, brand switching, and repeat purchase. Now and then company is able to target because they are financially strong and they can arrange a vast product line. People aged 55 and over are the target markets of Kelloggs ALL BRAN .Kelloggs ALL BRAN are easily available in urban and rural areas all over the country. It has been targeted every segment and we can say that Kellogg has a fragmented market. Market attractiveness factors for All-bran include market, size, differentiation possibilities, bargaining power of customers, seasonality, distribution, product growth and stage in product life cycle Main factors influencing marketing of a product are; a) Economic and technological factors i.e. Investment intensity, Industry capacity, Technology, Barriers to entry and exit and Access to supplies b) Competitive i.e. competitive structure, competitive groupings, substitute products, price, and Individual competitor analysis 3. PRODUCT LIFE CYCLE The product life cycle is the period over which it appeals to customers and can be illustrated in a series of stages showing how consumer interest, and hence sales, has altered over time. Kelloggs All-Bran has a long and distinguished history. Like many other famous products, however, it is important from time to time to re-energize its life cycle. To prolong the life cycle of a brand or product an organisation needs to use skilful marketing techniques to inject new life into the product. The traditional product life-cycle shows how a product goes through 4 stages during its life in the market place. At each stage in the product life-cycle, there is a close relationship between sales and profit so when a product goes into decline, profit decreases. When a product is introduced to the market, growth is slow due to limited awareness. As the product is establishing itself, sales will start to increase during the period of growth. As the product reaches maturity, the company needs to inject new life into the product; either by creating brand extensions or variants otherwise the product will reach maturity and start to decline. All-Bran is standing on the maturity stage with 65% of total market share. To stay spirited in the market it needs to introduce time to time new offers and flavors and different promotional schemes. Manufacturing capability is another key issue. If launches of new products are successful in global markets, Kelloggs must have the manufacturing capaci ty to meet consumer demand as well as the supply chain necessary to reach those consumers. When a company like Kelloggs is investigating a change in its marketing it can consider four elements (http://www.thetimes100.co.uk/case-studyusing-new-product-development-to-grow-a-brand Accessed on May 03, 2011) of marketing mix or 4Ps: 3.1) PRODUCT: This is about meeting changing needs and wants of customers through offers. The growth in healthier lifestyles creates opportunities for Kelloggs to increase the number of products for this segment. In case of ALL BRAN, the product is the cereal production by the company. Core Product is cereal, for breakfast and as a snack. Actual product is high quality level; different tastes, flavors, packaging and the symbol K. Augmented product provides tastes and energy as well as nutritional ingredients. 3.2) PRICE: Pricing decision is very important because the survival of a company in the market depends upon pricing decision. Pricing strategy depends on pricing objectives. The amount a company charges for its product is important in determining sales. Super brands like Kelloggs can charge a premium because of the strength of the brand and product quality. 3.3) PLACE: Where customers can purchase the product is also an important factor in determining sales. If a brand like All-Bran is not stocked in supermarkets where most purchases are made, sales will be lost. 3.4) PROMOTION: The marketing mix activities of a product planning, pricing, and distribution are performed mainly within the organization or between the organization and its marketing partners. However, with promotional activities, the firm communicates directly with potential customers. Kelloggs uses above the line promotion like TV advertising as well as below the line promotion like on-pack promotions and sampling. The market research revealed several matters that Kellogg needed to address when alerting the public to changes in the brand family. 1. Some consumers might find the act of placing a range of separate products under the All-Bran brand confusing. The solution was to ensure that packs clearly display both the power brand name (All-Bran) and also the product name (e.g. Bran Flakes). 2. Research showed that consumers see cereals as a natural product. This is a strong selling point. It makes it vital to feature the ingredients on the packaging. 3. To give the campaign maximum impact, Kellogg carefully co-ordinated television and radio advertising, PR and in-store promotions. These encouraged consumers to try out and reappraise the revamped products. A products life cycle may last only a few months (e.g. with a fad, or craze) or, as with Special K, for many years. Although it was a successful product, Kelloggs recognised the opportunity to stretch the brand by investments that would: revitalize it extend and further develop its growth phase and Help to delay the onset of the maturity phase. 4. CHARACTERISTICS OF THE MARKET 4.1) MARKETING ENVIRONMENT: This can be divided into two broad categories; a) Micro Environment: The Micro Environment of the Kellog consists off; The Company: has to take other groups or departments of company into account. Such as finance, research and development, purchasing, operation, accounting department. Suppliers: Kelloggs obtains its raw materials of wheat, corn, cocoa, rice and sugar from primary suppliers around the world. It is a large-scale manufacturer and stores sufficient stocks to meet customer orders. Marketing Intermediaries Kelloggs does not sell its breakfast cereals directly to consumers. It uses intermediaries like wholesalers, supermarkets, high street stores and hotels. Kelloggs has major relationships in the tertiary sector. These include the major retail supermarkets such as Tesco and ASDA and some of the wholesale sector such as Makro. Customers: The Kelloggs Company mainly focuses on customer market that consists of people aged 55 and over and weight conscious people. Competitors: Nestle is the only competitor of Kellogg. b. Macro Environment: The external factors which affect a companys planning and performance, and are beyond its control: for example, socio-economic, legal and technological change (http://wiki.answers.com/Q/What_is_the_macro_environment_of_Kellogg) There are many environmental issues which should be looked at to get the broader picture of Kelloggs Company. These issues can be grouped into six categories: political, economical, social-demographic, technological, legal and ethical. The acronym for this is a Pestle analysis. Political /Legal Environment: UK has a stable political environment hence, private enterprise is encouraged, which gives Kellogg an opportunity to introduce new products and improve the existing ones. Economic Environment: Economic factors are those that affect consumer buying behavior. As this is an era of great depression, there is a change in the income of the consumer so the sales of Kellogg are affected by this. Natural Environment: The natural environment of Kelloggs involves all the natural resources that are needed as inputs by the company and are affected by market activities. Theyve set themselves a number of targets to meet by 2015, and are constantly checking their progress along the way so they can see how theyre doing. By 2015 they aim to have reduced all of the following by 15-20% per metric tonne of food produced since 2005. Energy use Greenhouse gas emissions Water use Waste sent to landfill (For waste to landfill, they achieved a 41.5% reduction by 2009 and have set themselves a new target of a further 20% reduction by 2015 against a 2009 baseline.) Socio-cultural Environment: UK has a tradition of eating cereal as a breakfast so Kellogg has got high market. Technological Environment:: UK has good infrastructure and distribution channel which again is highly favorable for Kellogg to grow further. Responding to the Marketing Environment: Kelloggs has utilized integrated business units and compensation incentive systems to increase the accountability of the cash expenditure and improve the functionality of the organization. Products sales have been increasing in the UK as well as in other countries. The pricing and availability of the product determines the profitability of a product. Streamlining many of the operations in recent times has helped the Kellogg increase the profit margin. More resources could therefore be spent on the marketing and advertisement of products. In addition, Kelloggs also increased the number and frequency of promotional offers more toys and DVDs in cereal boxes, tie-ins with movies and charitable donations to local schools and charities. In 2002, a new strategy of Volume to Value was introduced throughout the company. 4.2) MARKET SEGMENTATION PROCESS The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. Today Kelloggs is doing its business in United states, China, India, Indonesia, Jordan, Lebanon, Malaysia, Maldives, United Kingdom, Qatar, Saudi Arabia, Singapore, Sri Lanka, Thailand, United Arab Emirates and Vietnam. In this project we are only discussing its market segmentation in United Kingdom. They are segmenting the market in the form of geographic, demographic, psychographic, and behavioral. All-Bran Original is available in Australia, Somalia, USA, Canada, Colombia, UK, Italy, Mexico, France, Japan, Latin America, and South Africa 4.3) MARKET TARGETTING PROCESS After dividing the market into various segments, the Kellogg Company has to decide which segment it can serve better. So first they evaluated each segments. They want the sets of buyers who share common needs and characteristics to serve. Kellogg mainly used undifferentiated (mass) marketing strategy because cereal will always be mass marketed. They have to do business on large scale so Kellogg Company is using mass marketing. 4.4) PRODUCT DEVELOPMENT PROCESS New product development process of product starts with idea generation. Commercialization Product Development Marketing Strategy Development Idea Generation Test Marketing Business Analysis Concept Development Testing Idea Screening 5. USE OF INTERNAL AND EXTERNAL RESOURCES Use of internal and external resources is crucial in the launch of a new product. 5.1) INTERNAL RESOURCES: Idea of Kelloggs came from; Product development teams Formal research and development (asked consumers through questionnaires ) Brains of its executives, scientists, engineers, manufacturing staff and salespeople Companies successful entrepreneurial programs (encourages employee to think about new cereal product ) Value innovation program 5.2) EXTERNAL RESOURCES: Customers (through questionnaires) Competitors (Kelloggs get clue about their new product by watching competitors ads, analyze the sales, and then decide). Distributors Suppliers (tell company about new concepts, techniques and materials that can be used to develop new products). 6. SWOT ANALYSIS STRENGTHS: a) Kellogg All Bran is the only large, very high fibre brand in the market place. Private label provides the main competition. b) The general public remains highly aware of ALL BRAN c) The ALL BRAN brand is strong; consumers associate it with healthy activity. WEAKNESS: a) Awareness of the brand had been declining because of little promotional (e.g. advertising) activity in recent years. b) Compared with leading brands such as Kellogg corn flakes, the individual fibre products have limited scale, making it hard to make advertising investment economic. c) The preposition that a fibre cereal keeps you regular is less motivating to consumers than in the past. Consumers now more interested in products inner health OPPORTUNITIES a) People are looking to eat more healthily b) The rapid growth of non cereal products that meet inner health need (pro biotic drinks and yogurts) c) In the UK the number of people over 55(the products main consumers) continues to increase. THREATS: a) The sales of private labels fibre cereal is growing. b) There is a consumers trend towards the tastier cereal 7. CONCLUSION By creating the power brand All-Bran and providing the right sort of well researched promotional support, Kellogg has been able to inject renewed vigor into a family of related products. Through appropriate promotional activities and more relevant messages, Kellogg has re-awakened consumers interest in products that can play an important part in developing a healthy diet in a health-conscious world. Regular campaigns of promotional activity are helpful in enabling all organizations to sustain their own life cycle and those of their brands and products. It is early days in evaluating the success of the marketing activity supporting All-Bran but the signs are good. Appendix: Primary Research: Survey questionnaire-1 What changes taking place in society are likely to affect the product? How might new technologies affect our business? What are likely to be the future market trends? Where are the opportunities within the market place? What new categories would appeal to the target market? How far do consumers think the brand could stretch into the market for different product categories? Survey questionnaire-2 1. What is age bracket do you belong to? 13-16 yrs 17-30 yrs 31-39 yrs 39 yrs or above 2. Which income bracket do you belong to? GBP 50-200 GBP 200-500 GBP 500-1000 GBP 1000 above 3. What is your marital status? Single Married 4. What is the brand of the cereal that you usually purchase? Nestle Kellogg 5. Is ALL BRAN your favorite cereal? Yes No 6. How often do you purchase cereal? Everyday Once a week Once a month 7. Please rank accordingly to the characteristics of ALL BRANS: a) Taste b)Price c) Flavor d) Packaging 1=least preferred 5=most preferred 1 2 3 4 5 8. Do you like the ads of ALL BRAN? Yes No 9. What flavors of Kellogg do you like the most? Corn flakes All bran Rice kripsies Special K

Garden for the Blind :: Architecture Design Essays

Garden for the Blind In Sensory Design by Joy Malnar and Frank Vodvarka, a great garden is said to unfold like a narrative, a journey or a piece of music. My hope is that the Garden for the Blind located on the land south of Hume Hall will be such a garden. I think the Garden should be entered through the parking lot, since the ground there is the most level. I think there should be a wooden path with railings on both sides until the garden reaches it’s full width. The path should then change to asphalt or rock, but the wood railing should be continued for a few more feet. There could be an archway over the wooden path, wrapped in Jasmine vines, so that the entrance to the garden can be marked by such a smell. The unrailed but broad path should then travel through the garden. Although unrailed, a system, such as raised edges, should be set in place on both sides of the path, to indicate where it ends and the grass begins. The path will eventually lead to a substantially large fountain in the middle of the Garden. One will know when he or she is in the heart of the Garden when one hears the water, or even feels the mist on his or her face. The fountain should have a ledge wide enough to sit on, with railings to keep one from falling in. The fountain will be in the middle of a paved circle. The circle will have railings around it, except for when it is met up by one of the three main paths: the path from the entrance, the path to the gazebo, and the path to the exit. On the right side of the fountain (when facing it from the entrance) there will be a Gazebo. There will be steps leading up to the Gazebo, since it will be situated on the steep side of the hill. The Gazebo can be a center for

Business Environment in India Essay

1. How have businesses in India developed differently from their western counter parts? India, from 1947 to 1991 followed the socialist system of industrial development, wherein the major industries were controlled by the state. The western countries have followed a policy of free market and capitalism during the same time period. The Indian economy was restricted by the License – Permit – Quota Raj, due to which the opportunities of developing new businesses were minimal. This policy insulated the Indian economy from the outside world , and led to monopolies in the public sector which were inefficient, similar to the U.S.S.R. Post liberalisation, with removal of these restrictions, the businesses in India, free from the shackles of the permit system have grown as a fast pace with improving efficiencies. However several businesses, which could not cope with the competition, fell by the wayside. The western economies have in the capitalistic environment, graduated from family run businesses to control by institutional investors to control by private equity firms in many cases, whereas, their Indian counterparts still have a large proportion run by family run businesses and institutional investors controlled by the government. Many of the PSU’s in India which have survived the post – liberalisation opening up of the economy are monopolies in their respective markets and today are quite competitive on the global stage. The family run businesses compete fiercely with each other and look for opportunities in newer areas, including global markets. In the western world, there is a growing trend of consolidation with oligopolies emerging in almost all industries, which are being controlled by PE firms. Overall, India’s form of ownership has barely changed over the past decade. The division of profits made by family firms between those in their first, second and third or older generations has stayed pretty constant. 2. Why has Indian business developed in this way? Indian businesses have developed this way mainly because of two reasons: 1. India followed the socialist policy post independence, which converted the British legacy to public run institutions, and followed a policy of nationalization whereby control of industrial output was controlled by the government. The license – quota – permit raj severely restricted the Indian entrepreneurs from developing new businesses. The family run businesses with deep pockets and good political connections expanded their sphere of influence from their core businesses into unrelated areas where they saw an opportunity to grow. With reforms taking place post 1991 in a gradual manner, many new and existing businesses managed very well to adapt to the changing environment, taking advantage of the technology advances which had already taken place in the western world. 2. With a largely agricultural based economy, the Indian government had focussed on related infrastructure, leading to a weak over all infrastructure for industry. This has led to difficulties in starting new businesses. Similarly, regulations involved in starting new businesses are severely restrictive and cumbersome which is discouraging to entrepreneurs 3. Will it continue to? Major reforms in several areas are sorely required if Indian businesses and the Indian economy are to maintain the growth trajectory. If these happen, Indian businesses will transform into real global players in a few years. If reforms are soft-pedalled there is a very good chance the Indian business growth story will come to an early end. 4. Can the aspirations it has raised be met? Yes, the aspirations it has raised can be met. There is every reason to believe that the decision makers in Indian governance recognize what needs to be done and will act accordingly, although not at the pace required. The overall momentum generated by India Inc. should carry it through the current set of problems it is facing. The pool of skilled professionals combined with a large population with a growing purchasing power will project India to the big league. The relatively slower growth rates in the developed economies will give Indian firms the opportunity to scale up to global level at a fairly rapid pace. 5. And is this new form of capitalism good for India—and the world? The new form of capitalism called capindialism is good for India, at least for the coming generation. As India transforms into one of the largest economies of the world, the moderate growth rates as compared with China, and somewhat controlled, India will be able to protect itself and therefore the world from unexpected shocks. If the country maintains its current rate of growth it is expected to become the world’s third-largest economy sometime after 2030, and hundreds of millions of people will lift them out of poverty. The Indian businesses which survive the growth will be transformed into world class and be controlled indirectly by the Indian public.

Slasher Films in the Pakistani Cinema

Pakistan is a developing country that has been struggling for decades in its many eras, ranging from business to the cinema. Despite the tussle, it has managed to develop its film and television industry rapidly. â€Å"Lollywood† is a term that was coined back in the day to glamorously describe the cinema culture of Pakistan. Though, as we all know, in comparison to Bollywood and Hollywood, Lollywood, in majority has not been much popular. Nevertheless, upon profoundly observing the television industry of Pakistan, one learns that it is much more refined and efficacious in contrast to the film sector.Particularly, in the present times, the drama or television industry, as you may call it, is flourishing not just locally but all around the globe, reaching out to many Pakistanis and providing them with twenty four hours of fruitful entertainment. Pakistani Cinema has touched upon a variety of genres which predominantly revolve around documentaries, dramas, thrillers, horror, rom ance and action. This paper will, however, depict and deliberate upon a subgenre of horror films; slasher films in Pakistan.A slasher film is preeminently defined as a horror film which involves the use of an unearthly weapon such as an axe by a psychopathic slaughterer who mainly pertains to aggressively slaying a number of victims. These movies follow specific cinematic techniques where close-ups and special effects are used in a variety of ways, primarily representing women as sexual objects. The conception of showing the â€Å"Final Girl† rescuing herself is the foremost ideology a slasher film ordinarily focuses on.Over the years, Lollywood has managed to accomplish the two most successful horror films using the true slasher and storyline techniques; Zinda Laash (â€Å"Dracula in Pakistan/The Living Corpse†) and Zibah Khana (â€Å"Hell’s Ground†) produced in 1967 and 2007 respectively. It is interesting to know that the recent production; Hellâ€℠¢s Ground makes continuous relations with the thirty year old film; Zinda Laash. However, the two devour excessive amount of differences; in regard to the slasher film techniques and gender based critique which will be discussed in this essay. Dracula in Pakistan† was filmed in the late 60’s; however, when released, it sprang a cascade of fear amongst the Pakistanis. According to (The Indian Express, 2012), a woman from the audience was agonized by a heart attack. It was also the first movie produced in Pakistan to be categorized as â€Å"X-rated† along with being screened at two international film festivals. (IMDB) Zinda Laash is considered as a plagiarized production; an elucidation of Hammer’s Classic â€Å"Dracula. † (The HotSpot Online) The plot begins with a scientist; Dr.Tabani accomplishing his test experiment to gain immortality followed by the introduction of his assistant; a buxom woman who discovers the â€Å"dead body† of the sci entist and decides to store it in a coffin. To her astonishment, the corpse comes to life and she is his first victim. The story continues with a somnolent traveller, Dr. Aqil who does not consider the rumors of the existence of the immortals to be true, entering the mansion of the â€Å"Khabees Rooh†. Though, he soon discovers the veracity and chooses to end the cycle of plague, but is evidently futile.The film further revolves around a Dr. Aqil’s wife-to-be; Shabnam, who is also a victim of Dr. Tabani and how immortality fails her appallingly. As petrifying Zinda Laash might have been in the 60’s, it most certainly isn’t disturbing in relation to the modern day standards. One might find it rigorously monotonous but humorous at the same time as it depicts alluring and peculiar dances by women. Zinda Laash strongly caters to the â€Å"Male Gaze† throughout the hundred minutes of its run time; from the introduction to the climax and the conclusion.T hroughout the course, the audience experiences a range of dance numbers by either one or many women. The initial portrayal of the sexuality of women instigates when the assistant is lured by her â€Å"dead† boss in the middle of the dark hours. The woman is dressed in a knee length night gown with revealed skin and cleavage; identifying her as a sex object. For being a Pakistani production of the 60’s era, the cinematic techniques capturing the body of the woman can definitely be labeled as â€Å"obscene. The attack demonstrates sensuality in the facial expressions of the woman with the sluggish movement of closeness between the victim and the attacker pouring a sense of sexual tension amongst the audience. Followed by the frightening shrieks of the woman, violence against women is highlighted significantly; a woman is powerless in front of a man. Later, as the weary traveller arrives and adjusts comfortably at the mansion after a warm welcome by Dr. Tabani, one notic es Dr. Aqil setting a photo frame of his beloved fiancee he truly misses. Dr.Tabani enters his room to ensure comfort and malignly admires the photo by calling it â€Å"Khoobsurat. † It is enigmatically bizarre how Dr. Tabani ignores to make Dr. Aqil his next victim who is right there and instead wishes to suck blood out of a woman. Malevolent thoughts instantly stutter through the attacker’s head about the woman; further enhancing the violence against women. As the night gets gloomy and murky, one notices Dr. Aqil being effortlessly distracted by the giggles of a woman; the vampire bride. He gets up to follow the chuckles; his facial expressions visibly expose his urge for sexual desire.Discovering the origin of the chortles, Dr. Aqil finds a mysterious female, dancing with â€Å"voluptuous sensuality† (The HotSpot Online) dressed in a lightly lined white dress to attract him towards her. There is undeniably a connotation attached to the actions of the woman in this scene; she uses her sexuality to fulfill her need to feed upon the man for survival. The man finally submits himself to her and is attacked by the vampire bride. This explains how the religion of Islam fears the power of female sexual attraction over men.Imam Ghazali’s interpretation is also highlighted during this part of the film; female aggression is tuned outwards and she sexually entices men. Captivatingly, this occurrence is intermittent by Dr. Tabani; the vampire, who pushes the woman; once again showing the physical power of man over woman. Wretchedly, Dr. Aqil is masticated and is fated to earn immortality. Nonetheless, before fronting his destiny, he tries to put an end to the outrageous veracity by using a â€Å"knife† as the weapon of destruction, but fails terribly. Incongruously, a dance number is presented right after Dr.Aqil becomes a casualty of immortality. This dance sequence is similar to the many others shown during the film at odd intervals. This particular sequence comprised of a woman dancing dressed in a half sleeve top and pants in front of a crowd of men in majority. Vulgarity strikes not only in her clothing this time, but in the movement of her physique in sync with the song lyrics which were chanted by a man as he made hand gestures pointing towards the dancer; â€Å"Udhar Jawani, Idhar Nasha. † The lyrics clearly indicate the drunken men relishing the â€Å"jawaani† of the female performing.The theme of sexuality is reinforced with the entrance of Dr. Aqil’s brother as he is interrupted with another dance number, this time comprising of many women dancing for their own entertainment instead of one woman dancing to entertain a crowd. This dance comprises of Dr. Aqil’s fiancee, Shabnam dressed in shalwar kameez; the national dress of Pakistan, dancing with her friends. However, the fitting of the clothing catered to the male gaze once again. The shirts are of normal length but tremend ously body-hugging from the hip, hence outlining he body shape. These women also wore perfectly winged eyeliners and hair done gracefully, further emphasizing the gender socialization of women; how they are required to dress up. The theme of men giving in for the sexuality of women is reversed when Shabnam desperately waits for Dr. Tabani to suck her blood. On his arrival, Shabnam lies down on her bed in an inviting posture outlining her curvaceous body and reveals her neck; women objectification. Once again, sexual tension is built as Dr. Tabani goes close to her neck and feeds on her.The difference between the earlier attacks and this once is that Shabnam was willingly letting Dr. Tabani feed on her; she felt pleasure. The photograph below shows her exact position on the bed. (The HotSpot Online) There is also a female child in the narrative who Shabnam intends to feed on. The question here evolves as to why there was not a male child instead of a female child named â€Å"Babyâ⠂¬ ? Baby constantly made relations with Shabnam throughout the course of the film, for example, she teased Shabnam by snatching Dr. Aqil’s photograph from her hand and ran away.The film comes towards a climax where the family discovers the Dracula Shabnam who intended to trick Baby and suck her blood out. Shabnam’s brother confronts her as she convinces him to hug her; she decides to feed on him. This plot comes to an end when Aqil’s brother acts as the macho man and pushes Shabnam away and stabs her to death by a dagger. Patriarchy is promoted via this prospect as well. Nonetheless, a dance sequence is a must input at the pinnacle; this time a female wearing a sequin dress entertaining a group of men by dancing. Most importantly, we notice that the dupatta in many of these dance numbers is eliminated.The movie further progresses with the development of an aim to eradicate the immortals by Shabnam’s brother and Dr. Aqil’s brother. Zibah Khaana or Hell’s Ground, on the other hand, follows a completely different narrative with underlining various subjects such as Gender Roles, Social Concerns and Pakistani Culture. It truly depicts the use of slasher film techniques like showing the world from the eyes of the attacker and use of the â€Å"Final Girl† notion. It is an Urdu-English slasher film directed by Omar Khan in only 30 days and has won many awards at Film Festivals around the Globe. Wikipedia) Zibah Khaana is a journey of five teenage friends who decide to take a short cut through a place known as â€Å"Dozakh Pur† to attend a rock concert. On their way, they face many difficulties such as the toxic water, zombies, a daunting hitchhiker, a witch and a man dressed in a burkha with an ancient spiky weapon which makes the movie a modern gore flick. The diversity in characters chosen makes the film even more exhilarating. The movie begins with a boy having an accident upon seeing a Burkha Man standing i n the middle of the road with a medieval weapon.However, the first victim is massacred with a spade, in comparison to Zinda Laash, where the first victim was a woman attacked by fangs. In the case of Hell’s Ground, woman objectification is hardly given any attention. The film sets the surroundings of Pakistan by showing detailed shots about the culture of Pakistan; daily activities. Gender socialization is highlighted when Roxy, a modern American girl is introduced and specifically asks her maid for a â€Å"pink† colored shirt to wear as she has to spend the night at her friend â€Å"Ayesha’s† house.Pakistani culture is further laid stress upon when the maid reacts in astonishment to Roxy, being a girl and spending the night at a friends’ house. Next, a low class Christian boy, Simon is presented with his parents; where the father uses abusive language to degrade his son. In relation to Zinda Laash, here we experience that the wife; Simon’s mother screams back to her husband in support of her child. Patriarchy is not laid stress upon; it does exist but not to a critical extent in the modern day and this is what Zibah Khaana probably aimed to demonstrate.As the introduction progresses, the audience meets the Final Girl, Ayesha. Her first appearance in a traditional shalwar kameez serving her mother tea immediately clicks; she is different from the previous two characters introduced. Once more, the Pakistani Culture and Gender Bias are tinted when Ayesha seeks permission from her mother to go on a â€Å"school trip† for the night. Receiving a hesitant reaction from her mother and commentary upon how her father would be against this act if he were alive, instantaneously converses with the Pakistani audience as to how girls should not be let out for the night.It emphasizes upon traditional beliefs on gender socialization; girls should spend the night at their own house and not elsewhere. However, there are a lot of modern families in today’s time who are also against girls spending the night elsewhere. In the Pakistani society, it is definitely considered as indecent. Inevitably, Ayesha lies to stay out for the night to go to a rock concert. However, her socialization restricts her from doing things that she has been taught are wrong; for example later in the film all her friends smoke hashish, but she doesn’t.Ayesha also wears an â€Å"Allah Hu Akbar† necklace throughout the course of the film. We also observe, upon exiting the house Ayesha gets rid of her books and grabs a pair of jeans and t-shirt to change later for the trip; Ayesha belongs to a local ordinary family. Later, when she changes her attire from a traditional one to modern, her friends are surprised. Roxy, Ayesha, Simon and another boy OJ meet at the ice cream parlor, â€Å"Hot Spot† and wait for the last character of the film; Vicky to arrive with transport. He brings a van with old fashioned Pakist ani Horror Film Paintings, one of which consisted of a plump woman posing.Pointing out the sexuality in the old times; OJ instantly reacts to the painting of the woman as â€Å"sexy. † This shows that young boys are easily drawn towards sexuality with being open about their desires. The friends continue to head out and on their way are disturbed by a group of transgenders while waiting for the traffic signal to go green. An effective use of queer theory has been applied as the reaction of the teenagers is shown. Transgenders are a huge part of the Pakistani society and are treated with disgrace.They are usually perceived as infuriating while they beg at the traffic signals; the reaction of Vicky and the body language of the transgenders have clearly been captured. As the transgenders approached and touched Vicky, his facial expressions stressed upon irritation and repulsion. Youth culture has been shown via sarcastic conversations amongst the five friends. Roxy is an American -Pakistani modern girl who did not hesitate to smoke hashish in comparison to the Final Girl, Ayesha who denies the offer and feels uncomfortable. Roxy and OJ have a conversation about the socio-economic situation of Pakistan.This was amusing to observe as women in the earlier day were not included in such conversations, and today we see a positive change in the role of women. In Roxy’s imaginary world, she â€Å"can’t wait to get out of this sticky shithole. † Use of abusive language by both the genders has been highlighted, which serves as a change in the norm of our society as all such instances are censored by the censor board of Pakistan. Hell’s Ground, was however, successful in mirroring the reality. From zombies, a freaky hitchhiker and a witch to the serial killer in a burkha, Zibah Khana covers it all.Generally, older women are always associated with darkness, magic and evil. Hell’s ground uses the same ideology and uses an unusual strang e woman in the story who is involved in the village killings. The hitchhiker and the main psychopathic killer Burkhaman which the teenagers come across are the old woman’s children. Earlier in the film, the teenagers have managed to escape from the creepy hitchhiker by throwing him out of the van and crushing him in the process. Motherly instincts are shown when the mother finds her injured son and commands the Burkhaman to cut them up into â€Å"botis. The old woman also continuously addressed the Burkhaman as her daughter; further highlighting the use of queer theory. The Burkhaman is in reality a man, but is continuously referred as a female; this is because the old woman always wanted a daughter but never had one. I believe, the use of such a dogma is an indirect reference to the LGBT community in Pakistan. Throughout the film, the serial killer being the main lead remains silent. According to my analogy, it has been done purposely to lay stress upon the fact that societ y wants the LGBT community to remain silent and act as the underdog of the society.Being a slasher film, the plot revolves around The Final Girl throughout. Before the zombie attacks, she senses incongruity but chooses to ignore and stays determined. This is the most ideal strategy used in the production of slasher films. Her psychological turmoil is continuously tested till the very end where she saves herself. In completion, Ayesha is the only individual left who has not been successfully victimized. Slasher films intend to show women in terror, and Zibah Khana explicitly follows this rule. It shows both the women, Roxy and Ayesha, in terror, running for their lives and screaming.The only difference is that Ayesha is the final girl and remains determined to save herself. Another stratagem used in Zibah Khana is the eradication of all the irrelevant characters one by one leaving the Final Girl as the last victim. This is to build tension amongst the audience to experience the rever sal of gender roles. When Ayesha faces the Burkhaman, she fights back for herself and saves herself by getting hold of a spade and a stone, and smashes the head of the man dressed in a Burkha. There is no man to rescue her; she is her own hero. A hidden side of the innocent girl is shown; she makes sure to kill the attacker.Typically, in slasher films, the Final Girl is given intense strength and masculinity all of a sudden with the urge to protect her rather than being dependent upon a man to save the day. There are many differences we observe between the two films. Firstly, we notice that the first victim in Zinda Laash is a woman where she is shown as a sexual object. However, in Zibah Khana, the first victim is a boy; OJ. Secondly, Zibah Khana adopts the technique of showing the world from the attacker’s eyes to its fullest whereas Zinda Laash hardly makes use of it.Thirdly, another distinctive feature of a slasher film is to show women in terror; building the tension and finally reaching the climax. Zibah Khana renders this trepidation to a great extent in comparison to Zinda Laash, where the women feeling fear is shown minimally in comparison to Zibah Khana. Lastly, the concept of Final Girl is completely ignored in Zinda Laash, assuming that Shabnam was the main girl who was expected to save herself and not enter the realm of death; that too by being stabbed by a man. Zibah Khana, on the other hand, stresses all the attention on the Final Girl, Ayesha.In the end she is the only survivor. Horror film is a genre which has come a long way in the Pakistani Cinema. It started off with showing women as sex objects to the girl becoming the main lead and surviving on her own terms. To conclude, I absolutely agree with Omar Khan, the director of Zibah Khana as he claims, â€Å"Horror is at its most effective when it taps into real fears. Our real fears are connected to things that are sensitive politically and difficult to discuss. † (Telegraph, UK , 2007) 3286 Words Bibliography (n. d. ). Retrieved November 27, 2012, from IMDB: http://www. imdb. om/title/tt0360232/trivia Telegraph, UK. (2007, August 11). Retrieved December 4, 2012, from http://www. telegraph. co. uk/culture/film/starsandstories/3667146/Zibahkhana-Beware-zombies-wearing-saris. html The Indian Express. (2012, July 2). Retrieved December 4, 2012, from The Indian Express: http://www. indianexpress. com/news/be-scared-very-scared/969038/0 The HotSpot Online. (n. d. ). Retrieved December 4, 2012, from http://www. thehotspotonline. com/moviespot/bolly/reviews/xyz/zindalaash. htm Wikipedia. (n. d. ). Retrieved December 4, 2012, from http://en. wikipedia. org/wiki/Zibahkhana